Love them or hate them, the Kardashians are impossible to ignore. They practically control every social media network, dominate the covers of gossip rag and respected magazines, and have extended their influence into the retail industry. With a different story popping up about at least one of the family members on a daily basis, it seems that the Kardashians have become the "royal family" of the United States. Kim Kardashian's shoot for Paper Magazine was released online this week, and the now-iconic photo of Kim sending an arc of champagne above her head into a glass resting on her rear was accompanied by a simple slogan: "Break the Internet Kim Kardashian."
Kylie, Kendall, Kim, Kourtney, and Khloe are all within the top 15 for Most Followers on Instagram. Kim has more than 25 million twitter followers, and their TV show, "Keeping Up With The Kardashians," receives between 2 million and 3 million views per episode. It's pretty clear that the Kardashian-Jenner clan has a good handle on social media, and they have become such a fascinating spectacle in American pop culture, and they have pioneered a lifestyle that satisfies the curiosity of their fans. "Keeping Up With The Kardashians" gave viewers a behind-the-scences look at life as a celebrity, and it created a new fascination with wealth, excess, and fame. This show was just a platform, which the Kardashians skillfully utilized to build their social media empire. Now, they provide their millions of followers with a constant stream of messages and photos, almost to the point where they really have no privacy. They are using the internet to it's absolute fullest capacity, and they are paving the way for other celebrities to do the same.
This image caused a media frenzy, which is nothing unusual for the Kardashians, who seem to find their way into top headlines on a daily basis. But this article was different than a typical Kardashian news story, because this article caused viewers to question, "What does it mean to break the internet? And can Kim Kardashian really accomplish such a feat?"
First, let's clarify that the internet isn't actually broken. This saying is a metaphor for having such a massive presence online that you practically destroy all other purposes of the internet. When Kim's shoot was released earlier this week, it was on every news site, celebrity blog, Facebook wall, Twitter timeline, and Instagram feed. Unless you've been living under a rock for the past few days, you have definitely seen this picture before. So Paper Magazine claims that Kim Kardashian is, in effect, breaking the internet. But, I disagree. Paper Magazine is, as its name suggests, a paper magazine. So the fact that Kim Kardashian made such an impact on the internet by being on the cover of a print magazine just shows how the Kardashians have not broken the internet, but rather played a major role in its growth.
Whether you love them or hate them, you can't deny the prominence that the Kardashians have in American culture. So no, Paper Magazine didn't literally mean that Kim and her family are destroying the internet, but it's safe to say that without them, the internet would not be what it is today.